Spot Runner Takes Shot At Web-Enabled TV Ad Buying Nov 19, 2009
The platform also is built to support multiple targeting and delivery methods, including set-top box addressability. One of the key problems the system is aimed at solving is that the TV advertising landscape has grown dramatically more complex in recent years. (Multichannel News)
CTAM Summit 2009: Advanced Ads Already Pay Dividends: Panel Oct 27, 2009
She said advertisers don't fully exploit the addressable features they could on the Web, so there's no huge clamoring for more addressability with TV ads. . (Multichannel News)
CTAM Summit 2009 Schedule Oct 25, 2009
You'll take away a more complete understanding of telescoping, addressability, real-time dynamic ad insertion and a few more applications that are vital for competing in the new media landscape ... The debate is central to the hot topics of the day from TV Everywhere to Addressability ... Key Take-Aways: Understand how media and specifically TV, broadband and cross-platform video needs to be measured today and in the future Viewpoints on the impact of TV Everywhere and addressability... (Multichannel News)
TidalTV Chosen as Technology Partner for GroupM's Advanced Television System Oct 7, 2009
The targeting technology supports one-to-one addressability and will be available for advanced TV initiatives in early 2010. "TidalTV's expertise is in delivering video advertising to a marketer's target audience on any medium," said Scott Ferber, Chairman and CEO, TidalTV. "We are incredibly excited for the opportunity to work with a pioneer in advanced TV, and to demonstrate to brand marketers the tremendous value of superior targeting and optimization.". (Yahoo! Wire -- Entertainment News)
OpenTV Opens Measurement Platform Sep 8, 2009
This open access will allow the developer community, data analysis partners and other service providers to integrate with OpenTVs measurement solution more easily, and foster the creation of next generation set-top-box services with enhanced personalization features, such as addressable and interactive advertising, content addressability, and other value-added services. Related Quotes. (Yahoo! Wire -- Entertainment News)
Drake Takes MPEG-4 System To Three Operators Jul 23, 2009
According to Drake, the initial deployments will verify operation of satellite uplink and transport, transcoding at the headend and video quality of standard- and high-definition MPEG-4 video streams, as well as test control and addressability of the set-top boxes and compile feedback on the on-screen user interface. Digital Freedom is the first digital video platform to feature Beyond Broadband Technology's downloadable conditional-access technology. (Multichannel News)
Translation Please: Innovation And Independence Jul 5, 2009
Addressable, back in the early 1980s, defined a set-top that could be remotely authorized to receive premium channels, like Showtime and HBO. Doing so prior to addressability required a thing called a trap, at the house, to block premium channels from non-subscribing homes ... Addressability also required changes in the billing system, to correlate Customer Janes new premium services with her billing address ... Linking a subscription level to an address was clearly a billing... (Multichannel News)
Canoe Sinks Zone Ad Plan Jun 20, 2009
We're still excited about the concept of CAM addressability, Verklin said, adding that Canoe will restage CAM at a later time when we can bring the product out in a more flexible configuration. However, he said, it was premature to be able to estimate when the second iteration of the zone-addressable concept would be ready for trials. (Multichannel News)
TRA Takes Set-Top Data to the Store Jun 20, 2009
We call it 'halfway to addressability,' he said. Jim Kite, president of research of analytics for MediaVest, a subsidiary of Publicis Groupe, said his agency is beginning to engage in discussions with advertisers about using TRA's data to provide secondary guarantees that a spot will deliver at least a 20% lift in sales. (Multichannel News)
EXCLUSIVE: Canoe Scraps Initial Zone-Ad Plans Jun 19, 2009
"We're still excited about the concept of CAM addressability," Verklin said, adding that Canoe will "restage CAM at a later time when we can bring the product out in a more flexible configuration." However, he said, it was premature to be able to estimate when the second iteration of the zone-addressable concept would be ready for trials. For now Canoe will focus its efforts on interactive television, with the planned launch in the fourth quarter of 2009 of a lead-generation product -- a... (Multichannel News)
AMC Testing Canoe's Creative-Versioning Ads May 30, 2009
The "holy grail" for cable's advertising ambitions is household-level addressability, Roberts said. But until that capability is technically feasible, the MSOs will work together to let programmers deliver different ad versions to cable system zones based on demographic profiles, he continued. (Multichannel News)
Clear Channel Satellite Adds Virginia News Network to the X-Digital System. May 29, 2009
The X-Digital XDS-PRO4 satellite receiver allows live broadcasts, store rd, copy splitspot insertion, live audio record/playback (Time Shifting) and addressability. The XDS-PRO4 gives radio networks ability to provide local, regional or nationwide spot insertions for their advertisers. (Yahoo! Wire -- Entertainment News)
Cisco Will Clarify UCS Details March 30 Mar 19, 2009
"It does increase the addressability range of the system," said Merritt. "Some architectures have a restriction on how many DIMMs they can address. There may still be a limit on the number of modules a processor can address, and that's what this could accomplish.". (SmallBusinessComputing)
Dolans Launch Next-Gen Ads Mar 8, 2009
The Bethpage, N.Y.-based operator has embarked on efforts to significantly expand two forms of TV advertising this year interactivity and addressability which promise to raise the value of the traditional 30-second ad spot ... Cablevision says its 100,000-home addressability trial showed a double-digit lift in sales in areas that received the addressable ads, compared with homes that did not ... After building out to 500,000 households across multiple zones within the New York DMA,... (Multichannel News)
Cablevision To Aim Ads At 500,000 Subscribers Mar 5, 2009
After building out to 500,000 households across multiple zones within the New York DMA, Cablevision ultimately expects to bring addressability to all of its 2. 8 million digital TV subscribers. (Multichannel News)
